The majority of us within the wholesale and retail fashion industry see those waves in our sales charts with the summer usually being in the valley. Well here is something flying under the radar which you do not wish to inform your competition about. Wholesale hats are picking up steam this season and have been on a steady rise.
Inside the wholesale business we see trends developing because retailers nationwide start increasing orders in certain accessories. This can be a fad or it can be a trend and trends are important to us as they are long lasting. Fads certainly are a flash in the pan-usually good for one season-but trends develop with small movements that come together for wide acceptance and rise and fall spanning a long time, commonly a decade.
Well bulk wholesale hats seem to be undergoing this trend development. 3 years ago cowboy hats was a fashion statement and built to a frenzy level. They’ve come back to earth a bit, however are still a very good item with additional wholesale cowboy hats shipping than any other hat category.
Next over the past few seasons the runways showed models wearing much more hats. From the spring preview shows for 2008, it became this type of statement that just about any fashion reporter were required to notice and discuss it.
Hollywood as well as the music world are also inside the act with celebrities and performers more than ever before decked out in hats-far more than we saw two years ago. They make a huge impression on the young that are pursuing the kind of the stars.
Fashion magazines are giving hats more coverage also-sometimes a full page on specific hats likes fedoras. Including the ads are onboard with models wearing hats.
All of this is building into something far greater than a summer fad. A trend is building which could maintain for the following a long period. So the time has come to start staking out your ground since the “hat place” in your town and summer season is the time to start because hats peak in summer to assist complete the valley on your own sales chart.
Maybe hats are a new comer to you so you need to know which wholesale hats to buy. Let’s start out with the wholesale hats which are on top of their game today. Over the summer nothing compares to wide brims and cowboy hats. These two hat categories will account for over 60% in the casual hat business. Thank Ralph Lauren for promoting gorgeous wide brim hats on the spring runways. Five inch rims are great, but super-widebrims (6 inches or even more) would be the statement fashion magazines are hyping and the Kentucky Derby saw oodles of them gracing the celebrities. These hats flatter a look a lot, women almost ignore the sun protection the hats provide. Natural is best, but colors are extremely good to disregard-especially white, ivory, and black.
Now for that American icon-the cowboy hat. Don’t write the obituary on these super-cool hats that add character and individualism to some look using the simple addition of any hat. Natural or distressed straws in shapeable cowboy hats with rolled brims do best. The number of celebrities have we seen in that seem to be? Celebrities actually kicked off the cowboy hat craze with Britney and J-Lo turning up in straw rolled brims then everyone needed to have one. The range of cowboy hats has numerous options there is something jbocge everyone, but young adults would be the biggest market. Don’t be worried about cowboy hats. These are such as the pink bunny which simply keeps going and going.
For shops catering to adolescents, fedoras and newsboys are a must. Not a lot of sun protection here-but a bunch of personality. Fedoras and newsboys are celebrity favorites with TV and magazines offering them gobs of exposure. Wholesale hats shipping this season include lots of newsboys in the summertime bright colors of yellow, orange, and apple green. Basics like white and black are also good along with patterns of pinstripes and polka dots. Fedoras are a little more toned down with white, brown, and black the most effective.
Other casual hats will also be good like kettle shapes having an upturned brim and people Gone-with-the-Wind looks in braid-and-sewn straw, however the four key hats we dedicated to catch 75% or more of wholesale hats that are selling so concentrate on them first. Please keep this, well…beneath your hat…so that all our competition doesn’t really know what we’re as much as.